Brand guidelines · v0.1 · Sep 2026
keychains.in brand
The identity system for keychains.in — logo, colour, type and stationery, and how to use them together.
About the name. The name 'keychains' conveys a contemporary approach to accessory organization, useful in everyday life but lacks specific cultural resonance in Indian context.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “k” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#5C2749RGB 92, 39, 73#3E1A32RGB 62, 26, 50#C98A6BRGB 201, 138, 107#2A1220RGB 42, 18, 32#F7F2F0RGB 247, 242, 240Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Cormorant Garamond
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Jost
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxHold Your Memories with StyleH2 · 36pxHold Your Memories with StyleH3 · 24pxHold Your Memories with StyleBody · 17pxHold Your Memories with StyleCaption · 13pxHold Your Memories with StyleLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@keychains.in
www.keychains.in
Founding Team
keychains.in
hello@keychains.in · www.keychains.in
www.keychains.in
Explorations
Alternative wordmark directions considered for keychains.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.